Melvin Young Lewis
For more than two decades, Chief Marketing Officer (CMO) Melvin Young Lewis has excelled in reinvigorating companies and re-engaging iconic brands with consumers. His experience includes all facets in marketing in both the private and non-profit sectors, including brand strategy, advertising, integrated marketing and communications, digital strategy, direct marketing, multicultural marketing, sports marketing, sales, consumer research and operational leadership with many global, well-known and beloved companies, brands and advertising agencies, including Walt Disney Attractions Inc. (Disney/ESPN Wide World of Sports and Walt Disney Brands), United Way Worldwide, EBONY &JET, J&J McNeil Consumer Products (Children’s TYLENOL Brand), Pepsi-Frito Lay, and Quaker Oats. His agency experience includes senior management roles at Uniworld Group, Inc. and Gilbert Communications and managing agency relationships with McCann-Erickson Worldwide, Saatchi & Saatchi, Mendoza Dillon, Willoughby Design and The Ad Council.
Throughout his career, he has successfully built departments from the ground up, led organizations to pioneer new markets, and developed and repositioned brands: all focused on driving increased revenue while delivering consistent consumer experiences from awareness to adoption.
During his career, Young Lewis held other Chief Marketing Officer roles, in addition to Chief of Communications & Digital Strategy and Vice President of Marketing posts at a wide range of fortune 500 organizations. He has extensive experience within the advertising industry managing and building world-renowned brands such as Ford, Burger King and Home Depot. He also developed national consumer research, integrated communication plans and strategic frameworks for several leading organizations including Sephora, Shell Oil and MTV Networks and the Nickelodeon Franchise. Young Lewis’ significant accomplishments have been recognized in numerous publications, including Brand Week, Philanthropy Journal, Black Enterprise Magazine, Multicultural Marketing News, and Mediabistro to name a few.
Melvin Young Lewis holds a MBA Fellowship from The Pennsylvania State University and a BBA in Marketing from the University of Houston, Main Campus. He is CORO Fellow, NYC’s premiere executive leadership training program, as well as a member of Alpha Phi Alpha Fraternity, Inc.